Here is how the park advertises itself:

For more than 60 years, Gatorland has been creating Fun, Smiles, and Special Memories for millions of visitors who have entered through its world-famous gator mouth entrance. Located between Orlando and Kissimmee on the South Orange Blossom Trail, Gatorland is one of Central Florida's classic attractions, and provides a unique and natural alternative to the larger theme parks of today. Founded by the late Owen Godwin in 1949, and still privately owned by his family today, Gatorland is a 110-acre theme park and wildlife preserve, combining "Old Florida" charm with exciting, new exhibits and entertainment, making us Orlando's best half day attractionŽ.

Known internationally as the "Alligator Capital of the WorldŽ," Gatorland provides affordable family fun showcasing thousands of alligators and crocodiles including four extremely rare leucistic "white" alligators. The free-flight aviary, petting zoo, one of a kind animal shows, natural alligator breeding marsh, and the "thrilling" Screamin' Gator Zip Line will ensure your day will be filled with Fun, Smiles and Special Memories!